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Is it Better to Sellout or be Sold Out?

My response to a User in the FAQ who had asked about putting a “Sold Out” Sign on their Gig (rather than simply making it disappear by Suspending it.

I have been thinking a lot lately about the Concept of being “Sold Out” of SOME things, SOME of the time – and how it may benefit not only your Sales, but your Business Practices in General.

Here’s the Post: 

Although, it wouldn’t be a terrible idea to allow Buyers to still see your Gig. (especially as “Sold Out”). Or at least Mark our Gig “extras” as Sold Out. 

I have learned through my years of Online Marketing that being Sold Out and allowing Buyers to see your Product or Service, actually creates more Demand for it. 

People tend to want things they cannot have. 
They also tend to want something more when they see that other people get to have it, but they don’t. 
Especially when it was other people getting it, that resulted in the very reason why they don’t get to.

In business, people say it’s good to be a “Yes” Man. That’s what you would call a “Sellout”. 
But I think it makes for good, healthy business to “Just Say No” once in a while.
There’s a difference between being a “Sellout”, and being “Sold out”.

To be a “Sellout” means you’ll do anything for that Sale (even if it means the quality of your Service will suffer). 
But being “Sold Out” means, not only are you Desirable, but you’re also Honest. 

I’m sick of all the “Double Offers”, and the “but Wait! There’s More!!”, and all the “30% Off Sales”, etc. etc. 

To me, the only thing a “30% Off Sale” tells me, is that they were just ripping me off by 30% prior to the Sale. (makes me wonder about all their other Non-Sale Items). 
It also makes their Product/Service seem “undesirable” and less attractive when it’s being “Devalued” using very Old-Fashioned marketing strategies. 

In all Advertising & Business, Visibility & Consistency are key. 

I think that rather than “Suspend” a Gig (*poof* be gone), it would be much more effective for Sellers if they could keep their Gigs Visible (with a Sold Out sign?) so that Buyers could at least see what they’re missing, anticipate their Order (or place Pre-Orders), and perhaps strike up a conversation with the Seller about it’s availability. This would at least allow Sellers to Plant the Seeds of a Client/Seller relationship. 
We all know that if Money were to grow on Trees, you’d still have to plant the seed. 
Why do you think Pirates used to bury all that Treasure?

-Jordan

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